Winston-Salem Journal/Media General Market Analysis Collection MS869 1972-2005, 5.2 linear feet Finding aid prepared by Processed by Stephanie Bennett Z. Smith Reynolds Library Special Collections and Archives PO Box 7777 Winston-Salem, North Carolina, 27109 336 758-5755 2017 March This finding aid was produced using the Archivists' Toolkit 2017-03-08T12:11-0500 Describing Archives: A Content Standard /Media General Market Analysis Collection MS869 Z. Smith Reynolds Library Special Collections and Archives 5.2 linear feet 4 record cartons 1972-2005 /Media General Market Analysis Collection contains annual market analysis booklets that provide an overview of the Winston-Salem economy. This collection contains booklets from 1972-2005, though some years are not present. Collection Overview This collection contains Media General market analysis booklets for the Winston-Salem market by Media General and the . The run does not cover every year; the following years are included: 1972-1989, 1991, 1993, 1995, 1999, 2001 and 2004. Each year is comprised of a set of booklets that contains a technical notes booklet and profiles of the some of the following: department store customers; drug store customers; grocery store shoppers; newspaper audience; shoppers at clothing specialty stores; shoppers at furniture and major appliance specialty stores; and shopping center customers. Access Restrictions Collection is open for researchers. Copyright Notice The nature of the WFU Z. Smith Reynolds Library Special Collections and Archives means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The Archives and Special Collections of ZSR Library claims only physical ownership of most materials. The materials from our collections are made available for use in research, teaching, and private study, pursuant to the U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. Preferred Citation /Media General Market Analyses Collection (MS869), Z. Smith Reynolds Library Special Collections and Archives, Wake Forest University, Winston-Salem, NC, USA. Market analysis booklets 1 1972-1977 Market analysis booklets 2 1978-1982 Market analysis booklets 3 1983-1993 Market analysis booklets 4 1995, 1997, 1999, 2001, 2005 "Historical Front Pages," bonus broadsheet 4 circa 1997