Item Details

abstract

The field of Parent and Family Relations has become increasingly important in the higher education sector since the early 2000s. Effective communication with parents and families of university students has been proven to contribute to student and institutional success in several ways. In March 2020, all sectors of American business and organizations, including institutions of higher education, were faced with the challenge of developing and implementing operational and communications plans to navigate the COVID-19 pandemic. Throughout the ongoing pandemic, universities have been forced to communicate with parents and families more frequently and in much greater detail than is typical of the field. These crisis communications with parents and families had the ability to significantly impact families’ satisfaction with the institution during this critical time. As we live through the pandemic, research on effective communication strategies is important to learning and improving as a field. This study is a quantitative analysis of several aspects of university communication with parents and families during the COVID-19 pandemic. Specifically, the effects of trust and perceived emotional intelligence in communication messages on overall satisfaction will be analyzed and discussed.

subject

Advancement

COVID-19

Higher Education

Parent and Family Communications

Parent and Family Relations

Risk Communication

contributor

Carr-Reinhard, Anna Marie (author)

Krcmar, Marina (committee chair)

Kirby-Straker, Rowen (committee member)

date

2022-05-24T08:36:08Z (accessioned)

2022-05-24T08:36:08Z (available)

2022 (issued)

degree

Communication (discipline)

identifier

http://hdl.handle.net/10339/100755 (uri)

language

en (iso)

publisher

Wake Forest University

title

WAKE FOREST'S FAMILY COMMUNICATIONS DURING COVID-19: EMOTIONAL INTELLIGENCE, TRUST, AND SATISFACTION

type

Thesis