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THE IMPORTANCE OF CELEBRITIES IN POLITICAL DECISION MAKING: A RHETORICAL ANALYSIS OF THE BARACK OBAMA PRESIDENTIAL CAMPAIGN

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abstract
The role of celebrity rhetoric serves as an important area to study campaign messages, how they transfer to the public, and the potential for civic engagement. By analyzing Barack Obama’s calls for a new political framework, through the use of structural criticism; I argue that he created the impetus for a renewed valuation of citizenship. Using the work of Dana Cloud, I argue that such a critique is successful because it forces citizens to question how they want to exist politically, as well as what they want out of political decisionmaking. As examples, this thesis explores the rhetorical aspects of Oprah Winfrey and Will.i.am’s endorsements and their efforts to impact the audience’s reception toward Obama’s politics. I conclude that the celebrities not only made the public more receptive to Obama’s campaign, but also more willing to embrace his calls for a renewed democratic ethos.
subject
celebrity
barack obama
oprah winfrey
will.i.am
rhetoric
dana cloud
ethos
communication
contributor
Ridley, Sean (author)
Beasley von Burg, Alessandra (committee chair)
Coates, David (committee member)
Louden, Allan (committee member)
date
2010-05-07T20:02:39Z (accessioned)
2010-06-18T18:57:27Z (accessioned)
2010-05-07T20:02:39Z (available)
2010-06-18T18:57:27Z (available)
2010-05-07T20:02:39Z (issued)
degree
Communication (discipline)
identifier
http://hdl.handle.net/10339/14694 (uri)
language
en_US (iso)
publisher
Wake Forest University
rights
Release the entire work immediately for access worldwide. (accessRights)
title
THE IMPORTANCE OF CELEBRITIES IN POLITICAL DECISION MAKING: A RHETORICAL ANALYSIS OF THE BARACK OBAMA PRESIDENTIAL CAMPAIGN
type
Thesis

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