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APPLYING THE EXTENDED PARALLEL PROCESS MODEL TO EXAMINE POSTERS IN 2008 CHINESE ANNUAL ANTI-DRUG CAMPAIGN

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abstract
The present study sought to examine the content structure of the current anti-drug campaign messages in China through the lens of the Extended Parallel Process Model. Four major factors of the EPPM (severity, susceptibility, response efficacy, and self-efficacy) served as the main coding categories of the content analysis to assess the posters’ potential persuasiveness. The findings revealed that the severity of drug abuse and drug trafficking was communicated significantly more frequently than the other three factors, and response efficacy were significantly less prominent than the other three factors.
subject
EPPM
China
anti-drug campaign
content analysis
contributor
Shi, Rui (author)
Hazen, Michael (committee chair)
Giles, Steven (committee member)
Helme, Donald (committee member)
date
2009-05-08T21:11:43Z (accessioned)
2010-06-18T18:57:47Z (accessioned)
2009-05-08T21:11:43Z (available)
2010-06-18T18:57:47Z (available)
2009-05-08T21:11:43Z (issued)
degree
Communication (discipline)
identifier
http://hdl.handle.net/10339/14716 (uri)
language
en_US (iso)
publisher
Wake Forest University
rights
Release the entire work for access only to the Wake Forest University system for one year from the date below. After one year, release the entire work for access worldwide. (accessRights)
title
APPLYING THE EXTENDED PARALLEL PROCESS MODEL TO EXAMINE POSTERS IN 2008 CHINESE ANNUAL ANTI-DRUG CAMPAIGN
type
Thesis

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