Item Details

title

APPLYING THE EXTENDED PARALLEL PROCESS MODEL TO EXAMINE POSTERS IN 2008 CHINESE ANNUAL ANTI-DRUG CAMPAIGN

author

Shi, Rui

abstract

The present study sought to examine the content structure of the current anti-drug campaign messages in China through the lens of the Extended Parallel Process Model. Four major factors of the EPPM (severity, susceptibility, response efficacy, and self-efficacy) served as the main coding categories of the content analysis to assess the posters’ potential persuasiveness. The findings revealed that the severity of drug abuse and drug trafficking was communicated significantly more frequently than the other three factors, and response efficacy were significantly less prominent than the other three factors.

subject

EPPM

China

anti-drug campaign

content analysis

contributor

Hazen, Michael (committee chair)

Giles, Steven (committee member)

Helme, Donald (committee member)

date

2009-05-08T21:11:43Z (accessioned)

2010-06-18T18:57:47Z (accessioned)

2009-05-08T21:11:43Z (available)

2010-06-18T18:57:47Z (available)

2009-05-08T21:11:43Z (issued)

degree

Communication (discipline)

identifier

http://hdl.handle.net/10339/14716 (uri)

language

en_US (iso)

publisher

Wake Forest University

rights

Release the entire work for access only to the Wake Forest University system for one year from the date below. After one year, release the entire work for access worldwide. (accessRights)

type

Thesis