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Reading Clouds: An Analysis of Group Tag Clouds on Flickr

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abstract
Building off of previous social tagging research, the author of this thesis investigated social tagging on Flickr, examined several collectively produced tag clouds on the Web site, and analyzed the discourses generated by, and generating, the tags displayed in these tag clouds. By applying a semiotic analysis, this thesis found that tag clouds are sign systems that are made meaningful through the codes and conventions constituting these clouds and in doing so was able to interpret the social “realities” group tag clouds construct. Specifically, this study explicated the ideological function of group tag clouds and identified six connotative codes that can be usefully applied to further social tagging and tag cloud research.
subject
social tagging
tag clouds
semiotics
ideology
flickr
contributor
Archer, Jason (author)
Mitra, Ananda (committee chair)
Beasley Von Burg, Alessandra (committee member)
Watson, McClain (committee member)
date
2010-05-07T18:35:21Z (accessioned)
2010-06-18T18:58:51Z (accessioned)
2010-05-07T18:35:21Z (available)
2010-06-18T18:58:51Z (available)
2010-05-07T18:35:21Z (issued)
degree
Communication (discipline)
identifier
http://hdl.handle.net/10339/14801 (uri)
language
en_US (iso)
publisher
Wake Forest University
rights
Release the entire work immediately for access worldwide. (accessRights)
title
Reading Clouds: An Analysis of Group Tag Clouds on Flickr
type
Thesis

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