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THE IMPACT OF AMERICAN TELEVISION ON CHINESE COLLEGE STUDENTS

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abstract
The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects.
subject
American TV
China
College Students
Impact
Television
contributor
Zhou, Zixuan (author)
Hazen, Micheal David (committee chair)
Mitra, Ananda (committee member)
Chen, Ling (committee member)
date
2011-07-14T20:35:32Z (accessioned)
2011-07-14T20:35:32Z (available)
2011 (issued)
degree
Communication (discipline)
identifier
http://hdl.handle.net/10339/33450 (uri)
language
en (iso)
publisher
Wake Forest University
title
THE IMPACT OF AMERICAN TELEVISION ON CHINESE COLLEGE STUDENTS
type
Thesis

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