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Kairotic Eclipses in Vaccine Legislation: How Overlapping Spheres of Discourse Create Ideal Public Policy Climates

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abstract
As the United States confronts its fourth measles outbreak of 2015, public health officials must quickly address declining vaccination rates. This thesis explores public sentiment about vaccination as it relates to public policy communication and private health practices though a rhetorical history of Hepatitis B (HBV), a disease affecting the liver. I do so to demonstrate how the rhetorical climate surrounding vaccination matters to the success of vaccination technology, regardless of the medical legitimacy of any particular vaccine. Through close examination and comparison of policy communication surrounding HBV, I argue that there exists a kairotic eclipse during which campaigns to increase vaccination uptake across the general public may be successful. This eclipsing necessitates the overlap of material, social, and political factors for widespread vaccination acceptance and uptake to be achieved via policy communication. This framework is proposed as a means through which communication scholars can assist in the creation of effective public health messages.
subject
Hepatitis B
Kairos
Kairotic Eclipse
Public Health
Vaccination
Vaccine
contributor
Vitolo, CV Vesce (author)
Hyde, Michael J (committee chair)
Krcmar, Marina (committee member)
Von Burg, Ronald (committee member)
date
2016-01-11T09:35:20Z (accessioned)
2016-01-11T09:35:20Z (available)
2015 (issued)
degree
Communication (discipline)
identifier
http://hdl.handle.net/10339/57425 (uri)
language
en (iso)
publisher
Wake Forest University
title
Kairotic Eclipses in Vaccine Legislation: How Overlapping Spheres of Discourse Create Ideal Public Policy Climates
type
Thesis

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