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Winston-Salem Journal/Media General Market Analysis Collection

Finding Aid & Inventory

Winston-Salem Journal/Media General Market Analysis Collection contains annual market analysis booklets that provide an overview of the Winston-Salem economy. This collection contains booklets from 1972-2005, though some years are not present.

Collection Overview

This collection contains Media General market analysis booklets for the Winston-Salem market by Media General and the Winston-Salem Journal. The run does not cover every year; the following years are included: 1972-1989, 1991, 1993, 1995, 1999, 2001 and 2004.

Each year is comprised of a set of booklets that contains a technical notes booklet and profiles of the some of the following: department store customers; drug store customers; grocery store shoppers; newspaper audience; shoppers at clothing specialty stores; shoppers at furniture and major appliance specialty stores; and shopping center customers.

Collection Inventory

  • Market analysis booklets (1972-1977) / Box 1
  • Market analysis booklets (1978-1982) / Box 2
  • Market analysis booklets (1983-1993) / Box 3
  • Market analysis booklets (1995, 1997, 1999, 2001, 2005) / Box 4
  • "Historical Front Pages," Winston-Salem Journal bonus broadsheet (circa 1997) / Box 4

Summary Information

Repository
Z. Smith Reynolds Library Special Collections and Archives
Title
Winston-Salem Journal/Media General Market Analysis Collection
ID
MS869
Date [inclusive]
1972-2005
Extent
5.2 linear feet  4 record cartons

Administrative Information

Publication Information
Z. Smith Reynolds Library Special Collections and Archives 2017 March
Access Restrictions
Collection is open for researchers. 
Copyright Notice
The nature of the WFU Z. Smith Reynolds Library Special Collections and Archives means that copyright or other information about restrictions may be difficult or even impossible to determine despite reasonable efforts. The Archives and Special Collections of ZSR Library claims only physical ownership of most materials. The materials from our collections are made available for use in research, teaching, and private study, pursuant to the U.S. Copyright Law. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials. Any materials used for academic research or otherwise should be fully credited with the source. 
Preferred Citation
Winston-Salem Journal/Media General Market Analyses Collection (MS869), Z. Smith Reynolds Library Special Collections and Archives, Wake Forest University, Winston-Salem, NC, USA. 

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