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AS BLACKNESS BERNS: AN AFROPESSIMIST READING OF BERNARD SANDERS’ 2016 PRESIDENTIAL CAMPAIGN ADVERTISEMENT “TOGETHER”

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abstract
This thesis evaluates Bernard Sanders’ viral 2016 Presidential campaign advertisement Together using O’Connor’s theory of Moving-Image Documents. The image-documents are then used to perform a “structural” reading of the advertisement via the emerging literature on Afropessimism to determine why supporters of Sanders created such a powerful and loyal collective and his proposed revolution against the 1% is ethical and possible. I conclude that his supporters created affective community in response to Sanders’ multicultural ethos and that his revolution is in fact anti-black. Using the psychoanalytic theories of Afropessimism I also find the affective communities participate in the libidinal economy of antiblackness because of the psychic relief that participation brings.
subject
Affect
Afropessimism
Bernard Sanders
Lacan
Race
Slavery
contributor
Smith, Elijah Smith (author)
Mitra, Ananda (committee chair)
Curry, Tommy J. (committee member)
date
2017-06-15T08:36:20Z (accessioned)
2019-06-14T08:30:14Z (available)
2017 (issued)
degree
Communication (discipline)
embargo
2019-06-14 (terms)
identifier
http://hdl.handle.net/10339/82255 (uri)
language
en (iso)
publisher
Wake Forest University
title
AS BLACKNESS BERNS: AN AFROPESSIMIST READING OF BERNARD SANDERS’ 2016 PRESIDENTIAL CAMPAIGN ADVERTISEMENT “TOGETHER”
type
Thesis

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