Home Digital Collections Deacon Experiences during COVID-19 (Coronavirus) Pandemic

COVID-19 Student Interviews - Morphis, Beth

Deacon Experiences during COVID-19 (Coronavirus) Pandemic


Download: Transcript ▾

Item Details

Cummins, Amanda
Morphis, Beth
2020-09-17 (issued)
Beth Morphis is the owner of Salem Gymnastics and Swim, a local business that provides gymnastic and swim lessons to children. Morphis has been involved with the center since the 1970s and fully took ownership of the business in the 80s. Like many small businesses, Morphis expected to shut down for only a few weeks and reevaluate if the circumstances had not changed regarding the spread of COVID-19. Seeing the severity of the situation, Morphis and her team began questioning whether or not they would be able to survive the closure. Instead of taking the shutdown as a negative for her business, Beth Morphis decided to seize the opportunity to determine how she could make her company stronger. In this interview, in addition to discussing how Salem Gymnastics and Swim initially reacted to the coronavirus, Morphis explores how her business changed its daily operations to provide safety measures. She and her team marked six feet social distancing guidelines with tape on floors, installed hand sanitizing stations at various locations around the facility, and installed plexiglass at desk areas. Additionally, the entire flow of customers was changed to avoid large gatherings of people. While shut down, Salem Gymnastics and Swim underwent structural repairs and other renovations that otherwise would have required a complete closure during normal business operations. In a touching moment, Morphis describes the loyalty of her customers describing the message she sent to them notifying them of the closure. Despite not being able to come to classes, numerous families continued to pay tuition which helped keep her business afloat during these uncertain times.
Oral histories
Special Collections and Archives
Z. Smith Reynolds Library
Wake Forest University
Office of Civic and Community Engagement (RG22.6)
Rights Statement
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Coronavirus infections--History--Sources
COVID-19 (Disease)--History--Sources
Wake Forest University--History--Sources
COVID-19 Student Interviews
Office of Civic and Community Engagement
Small business
Winston-Salem (N.C)
COVID-19 Student Interviews - Morphis, Beth

Do you have any information about this item? Share what you know

Are you having trouble accessing this item? Report an accessibility issue

Usage Statistics