2026-09-19T09:38:35Zhttps://wakespace.lib.wfu.edu/server/oai/request

oai:null:10339/147162026-09-18T11:44:52Zcom_10339_14934col_10339_38132

Shi, Rui 2009-05-08T21:11:43Z 2010-06-18T18:57:47Z 2009-05-08T21:11:43Z 2010-06-18T18:57:47Z 2009-05-08T21:11:43Z https://wakespace.lib.wfu.edu/handle/10339/14716 The present study sought to examine the content structure of the current anti-drug campaign messages in China through the lens of the Extended Parallel Process Model. Four major factors of the EPPM (severity, susceptibility, response efficacy, and self-efficacy) served as the main coding categories of the content analysis to assess the posters’ potential persuasiveness. The findings revealed that the severity of drug abuse and drug trafficking was communicated significantly more frequently than the other three factors, and response efficacy were significantly less prominent than the other three factors. en_US Wake Forest University EPPM China anti-drug campaign content analysis APPLYING THE EXTENDED PARALLEL PROCESS MODEL TO EXAMINE POSTERS IN 2008 CHINESE ANNUAL ANTI-DRUG CAMPAIGN Thesis Release the entire work for access only to the Wake Forest University system for one year from the date below. After one year, release the entire work for access worldwide. Hazen, Michael Giles, Steven Helme, Donald Communication open.access