2026-09-20T17:51:22Zhttps://wakespace.lib.wfu.edu/server/oai/request

oai:null:10339/147962026-09-02T14:15:12Zcom_10339_14934col_10339_38132

Mills, Elizabeth 2010-05-07T18:26:06Z 2010-06-18T18:58:48Z 2010-05-07T18:26:06Z 2010-06-18T18:58:48Z 2010-05-07T18:26:06Z https://wakespace.lib.wfu.edu/handle/10339/14796 ABSTRACT The primary aim of this study was to determine whether message tailoring through a web-based campaign could increase participants’ intentions to visit a physician about OSA. The secondary aims of the analyses were to identify important relationships related to message tailoring including risk perception, efficacy perception, perceived barriers, and demographic variables. Participants in this study were visitors to Sleep Solutions’ website (www.apnea.com) who opted to fill out an OSA risk survey (n = 138). Although the intervention did not significantly increase intentions to visit a physician for participants in the test condition, there are other important implications of this research for message tailoring as it relates to OSA. The research indicated that gender and race had a significant effect on intention to visit a physician. Additionally, the results of this study suggest that targeting perceived susceptibility and increasing awareness of the health risks associated with OSA may be important for future campaigns involving this condition. en_US Wake Forest University message tailoring OSA Examining the Under-Diagnosis of Obstructive Sleep Apnea Through Rimal's Risk Perception Attitude Framework Thesis Release the entire work for access only to the Wake Forest University system for one year from the date below. After one year, release the entire work for access worldwide. Giles, Steven Krcmar, Marina Weaver, Kathryn Communication open.access