2026-09-21T02:33:37Zhttps://wakespace.lib.wfu.edu/server/oai/request

oai:null:10339/148932026-09-02T10:14:18Zcom_10339_14934col_10339_38132

Enterline, Lynn 2010-05-06T16:26:21Z 2010-06-18T18:59:48Z 2010-05-06T16:26:21Z 2010-06-18T18:59:48Z 2010-05-06T16:26:21Z https://wakespace.lib.wfu.edu/handle/10339/14893 Sports apologia is a unique type of self-defense discourse, which is particularly made salient following a public team loss. Although previous studies have outlined the necessity of studying sports apologia, few have endeavored to longitudinally investigate head coach rhetoric (Kruse, 1981; Llewellyn, 2003). The current study sought to determine the distinct place of sports apologia in terms of established theories and pioneering conjectures. The study begins by considering how sports apologia relates to established communication theories and then continues to determine why and how sports apologia serves as a discrete field. Through examining transcripts of losing coaches’ post-game press conferences reproduced online at <NFL.com>, progress was made into outlining sports apologia’s position in society. Llewellyn’s “coachtalk” theory (2003) served as the foundation for a coding system that analyzed 45 transcripts’ overarching themes and underlying trends. This study reinforces that coach discourse reflects American societal values based on dissemination of material and reported public interest. en_US Wake Forest University apologia sports communication Apologia in Coaches' Post-game Rhetoric Thesis Release the entire work immediately for access worldwide. Llewellyn, John Louden, Allan Smith, Earl Communication open.access