2026-09-20T19:39:12Zhttps://wakespace.lib.wfu.edu/server/oai/request

oai:null:10339/334502026-09-18T10:41:01Zcom_10339_14934col_10339_38132

Zhou, Zixuan 2011-07-14T20:35:32Z 2011-07-14T20:35:32Z 2011 https://wakespace.lib.wfu.edu/handle/10339/33450 The present study examined the viewing of American Television among Chinese college students and the relationship between American TV exposure and its impact in terms of value, knowledge, belief, attitude and behavior. Data were collected from 279 Chinese college students using a cross-sectional online survey. The findings helped to better understand the viewing pattern of Chinese college students and more importantly, the results confirmed the overreaching impact based on substantial significant differences found between viewing groups. However, values are relatively hard to change and significant difference in values was only found between long-term and short-term viewers, which indicates that the length of viewership is the most powerful indicator in cultivation effects. en Wake Forest University American TV China College Students Impact Television THE IMPACT OF AMERICAN TELEVISION ON CHINESE COLLEGE STUDENTS Thesis Hazen, Micheal David Mitra, Ananda Chen, Ling Communication open.access