2026-09-19T14:14:45Zhttps://wakespace.lib.wfu.edu/server/oai/request

oai:null:10339/334772026-09-02T13:46:27Zcom_10339_14934col_10339_38132

Jardina, Anthony Mark 2011-07-14T20:36:01Z 2011 https://wakespace.lib.wfu.edu/handle/10339/33477 Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented success. Despite being founded five years ago, it has raised $199 million for microfinance institutions (MFI), and has many corporate sponsors, including but not limited to Cisco, Google, Intel, Ernst & Young and Wal-Mart. Considering that many nonprofit organizations (NPOs) fail within their first year, Kiva's success deserves careful attention to the rhetorical strategies that it uses to convince so many people and corporations to give. en Wake Forest University Charity Kiva Non-profit Persuasion KIVA.ORG'S PERSUASIVE APPEAL: A BURKEAN ANALYSIS OF CHARITY PERSUASION Thesis Llewellyn,, John Hyde, Michael Weise-Leek, Danielle Communication forever 10000-01-01 restricted