As a panel, Professors Ian Taplin, Clay Hipp, and Terry Baker will discuss economic and cultural aspects of North Carolina's wine industry as well as their experiences and research in this area. Ian M. Taplin is Professor of Sociology and International Studies (WFU) and Visiting Research Professor, Bordeaux Ecole de Management. He has published articles of the NC wine industry and is the author of the forthcoming book, From Moonshine to Fine Wine: Networks and the Social Construction of Markets in the North Carolina Wine Industry. Clay Hipp is Senior Lecturer in Wake Forest University's Schools of Business as well as a grower of grapes/winemaker/oenophile. Terry Baker is Associate Professor of Accountancy in the Wake Forest University Schools of Business. He regularly teaches undergraduate courses abroad, including one in Bordeaux, France that focuses on management issues in the wine industry.